How to Take Your Email Marketing to the Next Level

Most leads don't have the intention to purchase at the very first moment they come in contact with your company. Since buying cycles vary between products, industries and services, lead nurturing plays crucial roles in your digital ecosystem. Marketing via email remains among the most effective and efficient ways of nurturing leads. In order to run a successful email marketing strategy it is crucial to be sure your organization is utilizing the full power of automation. By implementing and understanding email best practices, you will be able to enhance and optimize the effectiveness of your email marketing strategy. This can result in results that are clear for your business. It doesn't matter if it's Constant Contact, Hubspot, Pardot or some other email marketing system making sure you segment and develop leads through email workflows is a huge driver in building relationships and moving leads through the funnel. To get customers to purchase from you, it is important to stay in their minds by communicating with them on multiple occasions. Through segmenting your lists, you can develop tailored messaging specific to the personas you target. Marketers have reported a revenue increase by 760% after a segmented campaign. Segmentation allows you to collect details from those who have an interest in your products or products. How 5 How 3

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